A recent report in the BBB bulletin
again highlights the dangers of deceptive marketing campaigns. Not long ago, 4
companies that market skin care products, shampoos, and sunscreens online agreed
to settle Federal Trade Commission charges that they falsely claimed their
products were “all natural” or “100% natural,” despite the fact that they
contained synthetic ingredients. These were: Trans-India Products, Inc.,
Erickson Marketing Group, ABS CONSUMER Products, Beyond Coastal and California
Naturel, Inc.
According to the FTC rules, ‘all
natural’ or ‘100 percent natural’ means just that – no artificial ingredients
or chemicals.
In another case, Julep Beauty which
sells its products primarily through its website, agreed to pay $ 3 million to
settle dispute of “deceptive” marketing practices to get consumers to sign up
for subscription boxes of makeup.
Last year, KAS Direct LLC was sued
in NY Federal Court for false marketing practices, including the name “Babyganic”
implying their products being organic whereas their “mineral-based” sunscreen
actually contained synthetic ingredients.
The weight loss industry is not far behind
in such areas. According to the latest BBB report, ‘NutriMost’ was made to
settle FTC ruling that its weight-loss program, charging customers $ 1895, advertised as “breakthrough technology” and “personalized
supplements” to help consumers permanently lose “20 to 40+ pounds in 40 days”
without significantly cutting calories, was a deceptive claim not supported by
scientific evidence.
Online marketing campaigns claiming ‘all
natural’ cosmetic products do not always follow the FDA or FTC guidelines.
Herbally Radiant has been adhering to the strict procedures of GMP and manufacturing
its products with USDA certified organic ingredients.
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